Exciting news. The two halves of my long-time involvement with Google are coming together in a deliberate collision. As you may know Squared is the immersive learning programme initiated to 'empower today’s and tomorrow’s leaders to drive the industry [r]evolution'. It's mainly focused on the young talent in our industry so this next Firestarters event is being guest curated by young Squared alumni. For their theme, they have decided to focus on the question of how the industry should define creativity which is a pretty good subject IMHO.
The event, titled "Creativity is not a department", will be held at Google Campus at 6.00pm on 18/7. We have some excellent speakers lined up including 72 and Sunny, David WIlding from PHD and Ann Wixley, Creative Director at OMD UK. I have some guest passes to give away to readers of this blog so if you'd like one just drop me a note or leave a comment (first come, first served).
Meanwhile the latest Squared class, 26 young client-side marketeers from 22 companies, have launched their State of the Industry Report.
It's the result of conversations with 48 industry leaders from businesses as diverse as L’Oreal, Pizza Hut, Fiat, Cancer Research UK, and the report delves into the challenges of the degree and rapidity of change brought by the ever-evolving digital landscape. As always, it makes for a good read.