Tag: transformation
-
Missionaries, not Mercenaries
In the comments to my post on tipping points in social convention and change Mark Earls made a couple of great points. He built on the central theme of the post about how (rather than treating transformation as a marketing exercise) leaders […]
-
Tipping points in social convention and change
This was an interesting study (HT @Emollick) looking at tipping points in social convention. Researchers conducted an experiment to test what proportion of people were needed to successfully challenge a norm that was held within the group. They looked at groups of […]