‘Change is the process by which the future invades our lives’

Alvin Toffler

Only Dead Fish is a blog and digital consultancy run by Neil Perkin. Neil is the author of three best-selling books on the intersection of business transformation and organisational agility: Building the Agile Business, Agile Transformation, and Agile Marketing (all through Kogan Page). He is also the curator of Google Firestarters. Find out more about my workshops, speaking and strategic consultancy.

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My books

Agile Transformation

Now on its second edition, Agile Transformation sets out a blueprint for a different type of organisation which is characterised by continuous change and adaptability. Covering approaches to organisational design, operations and culture, this book reveals how leaders can catalyse far greater responsiveness and apply agile principles at scale.

Agile Marketing

Published in 2022, Agile Marketing is the definitive guide to redesigning marketing structures, processes and culture for the digital age. It covers how to put data at the heart of agility and performance, how to empower fast-moving teams and decisions, and how to catalyse a culture of collaboration and learning in marketing strategy and execution.

Building the Agile Business through Digital Transformation

Also on its second edition, Building the Agile Business is designed to be a comprehensive guide to transforming organisations to be fit-for-purpose for the digital-enabled world. This book defines a roadmap for digital transformation setting out the key principles, strategies and tools that leaders can use to create lasting change.