‘Change is the process by which the future invades our lives’
Alvin Toffler
Only Dead Fish is a blog and digital consultancy run by Neil Perkin. Neil is the author of three best-selling books on the intersection of business transformation and organisational agility: Building the Agile Business, Agile Transformation, and Agile Marketing (all through Kogan Page). He is also the curator of Google Firestarters. Find out more about my workshops, speaking and strategic consultancy.
Latest Posts
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Questions for leaders
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Over the last year I’ve been doing a lot of work with leaders in the NHS helping them to navigate change and understand to get the most out of technology in support of improvement. One of the resources that I found really […]
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On writing to think
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James Caig pointed to this wonderful post by Shane Parrish about how writing helps you think – a subject to which I have returned several times on this blog. Shane has a typically thoughtful take on the subject (the best I think […]
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Why AI should be like a man and a bicycle
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With all the hype around the application of AI at the moment I keep coming back to this simple analogy articulated by Steve Jobs when talking about his vision for man’s relationship with computers: “I read a study that measured the efficiency […]
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Missionaries, not Mercenaries
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In the comments to my post on tipping points in social convention and change Mark Earls made a couple of great points. He built on the central theme of the post about how (rather than treating transformation as a marketing exercise) leaders […]
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How workshop culture supports high performing teams
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I facilitate a lot of workshops as part of what I do and so I was really looking forward to speaking with facilitator extraordinaire Alison Coward who works with a wide range of teams to help them work better and achieve their […]
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Tipping points in social convention and change
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This was an interesting study (HT @Emollick) looking at tipping points in social convention. Researchers conducted an experiment to test what proportion of people were needed to successfully challenge a norm that was held within the group. They looked at groups of […]
My books
Agile Transformation
Now on its second edition, Agile Transformation sets out a blueprint for a different type of organisation which is characterised by continuous change and adaptability. Covering approaches to organisational design, operations and culture, this book reveals how leaders can catalyse far greater responsiveness and apply agile principles at scale.
Agile Marketing
Published in 2022, Agile Marketing is the definitive guide to redesigning marketing structures, processes and culture for the digital age. It covers how to put data at the heart of agility and performance, how to empower fast-moving teams and decisions, and how to catalyse a culture of collaboration and learning in marketing strategy and execution.
Building the Agile Business through Digital Transformation
Also on its second edition, Building the Agile Business is designed to be a comprehensive guide to transforming organisations to be fit-for-purpose for the digital-enabled world. This book defines a roadmap for digital transformation setting out the key principles, strategies and tools that leaders can use to create lasting change.