Google Firestarters is an ongoing series of conversations, talks and provocations designed for the planning, advertising and media community hosted by Think with Google and curated by me, Neil Perkin. They are designed to feature some of the best thinking in the industry and to facilitate debate around some of the more interesting areas of challenge and opportunity. From 2011–2020 we ran them as a quarterly series of live events but then pivoted these to a series of video and podcast conversations with some of the most interested and interesting people in our industry. This page acts as a hub for all the content related to Google Firestarters. You can listen to/ watch our most recent conversations over on the Firestarters YouTube playlist and listen/subscribe to the podcast via the links to your favourite platform here. Enjoy.
And here are the write ups for the live events that we ran:
And we have also extended out the Firestarters franchise and run specific events for the performance and search marketing community:
Google Performance Firestarters: Is Your Mobile Site Losing You Money?
Google Performance Firestarters: Will Last Click Attribution Ever Die?
Google Performance Firestarters: Performance vs Brand Marketing
Google Performance Firestarters: Marketing in a Post-Mobile World
Google Performance Firestarters: The Future of Performance Marketing Agencies
Google Performance Firestarters: Real-time Creative
…and we also ran a couple of Google Firestarters events in New York:
Google Firestarters: The New Culture Makers
…and in Sydney, Melbourne and Auckland:
…and we have also run one in Austin during SWSWi: