Month: December 2006
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The hidden effect of the internet?
Growing affluence and the ability to source what we want when we want it has allowed us to shift from being bargain shoppers buying branded commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that set us apart from others. The Internet facilitates this trend. The Henley centre’s Planning for Consumer Change…
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‘Only dull people are brilliant at breakfast’
Found this oscar wilde quote whilst looking for something else. Whoever my next breakfast meeting is with please remember this.
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Receptivity
There was an article in Ad Age recently that got me thinking about where next for the whole media engagement debate. Apparently, ‘It’s About Receptivity’.The idea that what really gets an audience involved in an ad is how receptive they are to it at a given point in time. Strikes me this is a lot…