Month: January 2021
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Dick Fosbury and Breakthrough Ideas
In the 1968 Mexico City Olympic Games a twenty one year old American University student Dick Fosbury won the high-jump gold medal using a revolutionary jumping technique that he had called the ‘Fosbury Flop’. The practice changed the sport forever and quickly became the dominant high-jump technique. By the 1972 Olympics 28 out of 40…
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Post of the Month – December 2020 – The Winner
I seem to have been chasing my tail on this month's vote and am a bit later than intended with this but I'm happy to announce that Colin Lewis's excellent post on the ways that marketers delude themselves has won this month's vote. There was also a strong showing for Tom Roach's brilliant post on…
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Post of the Month – December 2020 – The Vote
Thanks for the nominations (and sorry again this is a little late). So our vote this month is between: Scaling up without screwing up by Tom Roach Scratching and Thieving by James Caig Let's ask a better question: why doesn't advertising work more often? by Jenni Romaniuk Scaling down by Anne-Laure Le Cunff 2020 in 20 Ideas, People,…
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Post of the Month – December 2020 – Nominations
I'm a little late with this (sorry) but it's time again to open nominations for Post of the Month. As always I have a short start list which I've got below (I've had a couple of nominations already), but do put forward your suggestions for good posts that were posted over the past month and…