Month: January 2021
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Dick Fosbury and Breakthrough Ideas
In the 1968 Mexico City Olympic Games a twenty one year old American University student Dick Fosbury won the high-jump gold medal using a revolutionary jumping technique that he had called the 'Fosbury Flop'. The practice changed the sport forever and quickly […]
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Post of the Month – December 2020 – The Winner
I seem to have been chasing my tail on this month's vote and am a bit later than intended with this but I'm happy to announce that Colin Lewis's excellent post on the ways that marketers delude themselves has won this month's […]
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Post of the Month – December 2020 – The Vote
Thanks for the nominations (and sorry again this is a little late). So our vote this month is between: Scaling up without screwing up by Tom Roach Scratching and Thieving by James Caig Let's ask a better question: why doesn't advertising work more often? […]
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Post of the Month – December 2020 – Nominations
I'm a little late with this (sorry) but it's time again to open nominations for Post of the Month. As always I have a short start list which I've got below (I've had a couple of nominations already), but do put forward […]