Category: advertising
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The Future of Agencies in the Age of AI
Last week I spoke at the Google Partner Summit in Dublin about managing agency change in the era of AI, and then moderated a panel of exceptional agency leaders including Pats McDonald, Christina Lemieux, and Liam Wade. In my talk I spoke about the need to combine
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The Future of Strategists and Planners
The latest WARC Future of Strategy report is just out and makes for interesting reading. 80% of strategists think the discipline is at a crossroads. Agency jobs in decline, and yet client demand for strategy skills needed more than ever in a volatile world.
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Have we got personalisation all wrong?
Imagine this – It’s 7:12 a.m. and your phone pings. It’s your own AI agent asking if you’d like a summary of the day’s news stories as a two-minute audio brief while you boil the kettle. After you’ve listened to them your
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Integrating AI into the strategy workflow
I’m a big fan of the idea of AI amplifying human capability and have long been working to fully embed AI into my strategy work. For me it’s been a real game-changer. It’s not just about efficiency, although it is like having
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Brands, and Latent Space
Reading Jack Smyth’s reflections on the recent BRXND Marketing x AI conference in LA I came across the idea of ‘latent space’ as it relates to brands and LLMs. I confess I’d not heard the term before so I did some digging
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Building trust in client / agency relationships
Some months back I did a piece of work for the IPA that sought to understand how clients could build mutually beneficial and sustainable relationships with their agency partners. Called Partnering for Growth, the report captured the inputs of a broad range
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The cost of being dull
I loved the premise of Adam Morgan’s new podcast which is ostensibly about the cost of being boring, and in which Adam speaks to people whose job it is to make things more interesting. Adam is a planning legend, the founder of
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Google Firestarters: Leo Rayman on Green Growth
The latest episode of Google Firestarters has just been published, featuring the brilliant Leo Rayman (CEO of EdenLab) on the challenging but inspiring topic of achieving ‘green growth’ and real sustainability transformation. Leo has a good provocation for this episode about how marketing needs to step up
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All New Google Firestarters
Adam Morgan discusses creativity from constraints in this episode of Think With Google Firetstarters
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Google Firestarters Episode 18: Rachel Mercer
An insightful episode of Google Firestarters with Rache Mercer, co-founder and CXO of Proto and ex VP, Head of Strategy at R/GA New York