Month: June 2017
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Google Firestarters 24 – Deciphering Digital Transformation – The Event
On Wednesday evening we had the 24th Google Firestarters which took digital transformation as it's subject. The event had been well oversubscribed within 48 hours of registration opening, demonstrating the high level of interest that there is around this topic in agencies right now (this was supported by the IPA Future of Agencies research that I…
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Agencies as Sensemakers
It seems fitting in the week when the ad community has decamped to Cannes, an event which seems increasingly dominated by the ad technology players, to write about agencies and technology. This is also the week of-course in which Publicis Groupe have announced that rather than spend money on flashy awards and events, they are…
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Post of The Month – May 2017 – The Winner
Quite a close vote this month but delighted to say that the winner of this month's vote is David Wilding's post on why it's time to transform how we measure media. Well done David – you join the hall of fame. My thanks for everyone who took part.
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Post of the Month – May 2017 – The Vote
A little late with this (sorry) but thanks for the nominations. So our vote this month is between: It’s Time to Transform How We Measure Media by David Wilding No Laughing Matter: Why Advertising Isn’t Funny Anymore by Paul Burke Digital is Something You Are by Giles Turnbull Dear McDonald’s, Expedia & Pepsi: a quick…
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Post of the Month – May 2017 – Nominations
A bit late with this due to a heavy travel schedule but it's time to open up nominations for Post of the Month. As usual, if there are any particularly good posts that you've read over the past month and would like to put forward for the vote, you can do so in the comments…
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Acronyms Really Do Suck
This 2010 memo from Elon Musk, written to the SpaceX team on the theme of tackling the burgeoning use of acronyms in the business, speaks to a long-time bugbear of mine. There was, he said at the time, a creeping tendency… 'Excessive use of made up acronyms is a significant impediment to communication and keeping…