Month: September 2023
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Creativity from Constraints
Adam Morgan (of EatBigFish) has literally written the book on how constraints can catalyse creative or different thinking. He used a great example of this in his Firestarters episode which I recorded some months back. For the 2006 Le Mans race Audi were developing a brand new race car to take their performance at the…
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Scurvy, Scott, and understanding why something works
There’s a fantastic example of how the value of breakthrough innovation can so easily be lost in this Cautionary Tales podcast by Tim Harford. Tim tells the tale of how in the 18th Century James Lind (pictured above) became passionate about solving the problem of sailors dying on long voyages from unknown causes. Scurvy (or…