Month: March 2017
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IPA Future of Agencies – Systems and Empathy
Several months ago the IPA asked me to conduct a new piece of research giving a fresh perspective on the future of agencies. The culmination of that work has now arrived with the launch of a new report. I presented the findings […]
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Google Firestarters 23 – The Future Strategist/Planner – The Event
One of the attendees of last week's Google Firestarters said (in his write up of the event) that Firestarters had become established on the strategy and planning scene as 'the place where the most informed debates happen', which I took as a […]
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Post of the Month – February 2017 – The Winner
A close run vote this month but in the end Faris's excellent post on The Paradox of Buying Influence just edged it. So well done to Faris who's now a double winner. My thanks to everyone who took part.
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Post of the Month – February 2017 – The Vote
Thanks for the nominations. So our vote this month is between: Junior Planners: Everything I’ve learned from Tess McGourty Learn from products by Gareth Kay The Paradox of Buying Influence from Faris Yakob Advertising Amnesia: why brains beats bytes from Laurence Green […]
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Jeremy Bullmore on Insight
Thanks to Peter for pointing this out to me. A great thought on insight, numbers and words from the great Jeremy Bullmore: 'The origins of an insight are usually to be found in numbers. That's how we know an insight to be […]
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Post of the Month – February 2017 – Nominations
Time again to open up nominations for Post of the Month. If there's a post that you've read in the past month and particularly liked, do nominate it directly or in the comments below. As a starter I've listed three of mine […]
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Google Firestarters 23 – The Future Strategist/Planner
Delighted to say that Google Firestarters is returning for 2017 (our sixth year believe it or not) and our next event is fast approaching. On 15th March, 6.00pm at Google HQ London we'll be running our first Firestarters of 2017 on the […]