Month: April 2025
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On AI model collapse and the era of experience
Will AI end up eating itself? What happens when AI models run out of human generated inputs and are trained on content created by AI? Is there a risk that AI models trained on AI slop become ‘inbred’ and get into a self-reinforcing death spiral of reducing quality? So many questions. AI model collapse refers…
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How to innovate like Amazon
I spent a few days with Diageo’s European leadership team in Dublin recently and whilst there I saw a talk from Amazon’s supply chain lead Marcus Mallon who talked about how the company innovate. Amazon are of course known for their customer obsession and ‘working backwards’, their relentless experimentation and openness to fail, and for combining a long-term…
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Is it worth learning how to prompt?
Learning how to prompt better was a real moment for me in the early days of using LLMs. Understanding how to use even quite basic prompting techniques dramatically improved the quality of outputs from AI tools and gave me the motivation to truly integrate their use into my daily workflow. Effective prompting directly improves the…
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Being more intentional in the age of AI
Several years back the brilliant Faris Yakob wrote a triumvirate of posts making the case for a more intentional media diet (post one, two and three). He captured this in the pyramid visual above. The premise was that any content where ideology leads to falsehood (at the top of the pyramid) is simply not good for us and we…