Month: February 2014
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Tom Whitwell on Pricing Strategy
A couple of weeks back I went to the second of the Harnessing Disruption events put on by the folk at AdaptiveLab (I spoke at the first one a while back). The events are nicely informal gatherings focused on the theme of disruption in media. One of my favourite short talks from this one was…
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More Development On Fraggl
Last week we did a big development sprint on Fraggl. Since we launched the beta in December sign ups have far exceeded our expectations (which is amazing) and open and click rate (two key measures for us) have remained consistent and consistently higher than industry average (by a large multiple). We did a user survey…
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End Every Day With A Beginning
I loved this advice from Todd Henry for staying focused through long-arc projects and remaining less prone to procrastination and the 'assassins of creativity', particularly when we start work at the beginning of the day. Instead of always beginning with the end in mind, says Henry, we should end with the beginning in mind. His two-minute strategy…
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This Week’s Favourite Fraggl Links
Here's my favourite links from this week, curated by Fraggl: What a great idea. Sammy Screamer (above) – a cute little motion sensor controlled by your phone with lots of applications I liked this talk from Tracey Follows at the APG's Noisy thinking event on 'Planning 3.0 – Planning without a roadmap' A great feature on the work of Genevieve…
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Change is a Process, Not an Event
These are four paintings by the artist Stephen Taylor. They are four of my favourite paintings, and I have copies of them hanging in my living room. I wrote about Stephen here. He spent most of two years in a wheat field in East Anglia painting the same oak tree. He painted it in a huge…
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This Week’s Favourite Fraggl Links
Here's my favourites from this week, curated by Fraggl: A great post from Edward Boches on lessons in creativity and collaboration from Herbie Hancock (above) In HBR - the first strategic question every business must ask “I know a lot of people have very strong and definite plans that they’ve worked out on all kinds of things, but we’re subject to…
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Google Firestarters 11 – The Strategy is Delivery
Exciting news. Google Firestarters is back, and for our eleventh event we've got a speaker whom I've wanted to have at Firestarters since we began almost three years ago – Russell Davies. So I'm really excited that we've managed to make it happen. Regular readers will know of my longheld admiration for what the Government…
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Empirical Creativity
Maria Popova has a fascinating review of Stanford psychologist Carol Dweck's book Mindset: The New Psychology of Success. She describes how Dweck speaks of a fundamental difference in how we view our personality, and between what she calls 'fixed' and 'growth' mindsets. "A 'fixed mindset' assumes that our character, intelligence, and creative ability are static givens which…
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This Week’s Favourite Fraggl Links
Here's my favourite links from this week, as curated by Fraggl: A really interesting special report from The Economist (PDF) on tech startups Pair that with Venturebeat's look at the 6 hottest startups in London for 2014 'As time went on, the face showed the distinction between the two but when the emotion first hit the face signals are very similar suggesting, the…
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What Is Content Strategy?
I've just completed some work for Econsultancy researching and authoring a Best Practice Guide to Content Strategy. It was a fascinating piece of work, not least because content is such a growing area of focus for so many organisations right now, but also because the concept of Content Strategy remains relatively ill-defined. For a start,…