Month: June 2012
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Minimally Invasive Education
One of the words I have a dislike for in marketing is 'educate'. Often, it is used in the context of an objective where we merely need to 'educate' our target customers/clients/prospects/colleagues of the benefits of our brand/product/service/idea and the scales will simply fall from their eyes. The people who know, simply need to show…
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Post Of The Month – May 2012 – The Winner
It was run close by John Willshire's excellent post but in the end, the winner of Post Of The Month for May 2012 was Heidi Hackemer's deck for the Swedish APG on Planning, Creativity & Planning For Creative Campaigns. So well done Heidi. You get the props of your blogging peers and are entered into the Hall Of…
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Post Of The Month – May 2012 – The Vote
Thanks for the nominations. Lots of rich thinking in the shortlist this month I think. So, our vote this month is between: What Does Your Brand Need More Of? by Richard Huntingdon Make Things People Want or Make People Want Things? from John Willshire Planning, Creativity & Planning For Creative Campaigns by Heidi Hackemer Advanced Persistent Opportunities: Building…
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Post Of The Month – May 2012 – Nominations
I'm a few days late with this this month due to holiday (sorry) but it's time to open up for nominations for Post Of The Month – so please nominate your favourite posts that were posted in the month of May in the comments below. As always I've listed a few of my own favourites as…
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The Squared Report 2012
"In any trade involving the generation of ideas, the pursuit of tidiness is a fruitless one. We're dealing with unpredictability. We need rampant egos as well as a furrowed concern for ROI." Jeremy Bullmore You may recall that I was invited to be a part of the programme for Squared – the Google-led initiative in…