Month: December 2024
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Five observations about how we perceive time
As we come to the end of another year that seems to have whistled by it seems an apt moment to pause and reflect on how we, as humans, perceive time passing. I did a bunch of reading on this a few years back but it’s always struck me as a fascinating topic, not least…
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Shipped in 2024
It’s the time of year when we all look back/forwards/sideways at the things that we’ve done/will do/didn’t want to do, and the time when I indulge my perennial habit of looking at all the things that have comprised my work year (previous years: 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023). I do this as a way to look…
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Using GenAI in strategy, research and insight
Last week I ran a virtual version of the Advanced Application of AI in Advertising course that I put together for the IPA. One of the key topic areas is about how to use GenAI tools in the strategy and planning process which I think is an endlessly shifting but fascinating topic. I genuinely think that integrating…
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Learning from Formula One
There’s some interesting things happening with Formula 1 right now, and Scott Galloway wrote this week about how the sport is at an inflection point as it tries to build from the huge broadening of appeal that ‘Drive to Survive’ has given it (not least with women). As well as the obvious (fast cars, glamour, drama, exotic…
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The Lindy Effect, and the optimisation trap
A while back I read Shaw Talebi’s reflections from doing Nassim Taleb’s Real World Risk Institute course. One of the concepts featured in the course is The Lindy Effect – a principle derived from the observation that the future life expectancy of non-perishable entities, such as technologies, ideas, or institutions, is proportional to their current age. Put…