Month: May 2017
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What Exactly IS a Platform Business Model?
'Platform' is a somewhat overused word these days and yet, as I wrote over on the agile business blog, speaks to arguably one of the most fundamental shifts in business models and thinking of the digital age. It is however, poorly defined (and often mis-used), and so it's worth dwelling on what exactly defines a platform…
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The ‘Antifragile’ Organisation
In the book I talk a lot about how, in the face of rapidly changing contexts, there is a need for greater organisational manoeuvrability and not just speed. Speed is great, but speed in the wrong direction helps no-one. Improved adaptability helps responsiveness but it can also build resilience and momentum if done right. In contrast, overly…
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Products to Service
I talk a lot to clients (and also in my book of-course) about what the shift from product orientation to experience really means. As software eats the world an ever increasing number of products are becoming services – even those that you might think are relatively distant from digital disruption like the unbundling of Procter…
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The Trust Equation
I was lucky enough to be in New York this week doing a workshop for a big pharma business and took the opportunity to catch up with Mark Raheja, founder of the brilliant August. In our conversation Mark mentioned a formula that he'd come across (which comes originally from this book by Charles H Green) that…
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Neil Perkin – Book Recommendations
I tend to reference quite a few books in my travels/workshops/conversations, so I’ve put this page together to provide a list of the (non-fiction) books that I’ve found most useful in informing my (work) view on the world. My first recommendation (and possibly a way to short-cut the whole process) is to read my two…
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Post of the Month – April 2017 – The Winner
Delighted to say that Richard Shotton is the winner of this month's vote with his excellent post on 'Truthiness in marketing', so well done Richard. You are entered into the hall of fame. My thanks to everyone who took part. Don't forget to bookmark your good reads for next month's nominations.
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Post of the Month – April 2017 – The Vote
Thanks for the nominations. So our vote this month is between: Truthiness in marketing: is the evidence behind brand purpose flawed? by Richard Shotton People who predict the death of brands don’t understand why they exist from Shann Biglione Decorating vs Plumbing from Dave Trott Introducing the miracle agency – here to solve advertising's hoop…
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Post of the Month – April 2017 – Nominations
It's Post of the Month time again. So if there is a post that you've read over the past month that you think is particularly good please do nominate it via the comments below or direct. Once I have a good list I'll stick them up for a vote. As usual I have a short…