Month: July 2020
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Future-Back
I've done some backcasting before now in my work with clients but I liked the way this is framed in this article in terms of how most leaders think 'present-forwards' rather than 'future-back' 'Present-forward leaders build their organizations in increments, following the rules and procedures that work today. Future-back leaders, in contrast, visualize what their…
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Post of the Month – June 2020 – The Winner
Another busy vote this month and a strong showing for Tom Roach's insightful post on brand purpose but in the end it was Amy Kean's excellent post on agency culture that won the vote. Well done to Amy – you join the hall of fame. My thanks to everyone that nominated and voted.
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Post of the Month – June 2020 – The Vote
Thanks for the nominations everyone. So our vote this month is between: Brand Purpose: The Biggest Lie the Industry Ever Told? by Tom Roach Pricing Freelance Projects by Tom Hirst How Purpose is Permeating Hollywood by Zoe Scaman Feeling Depressed? Have a Bagel by Amy Kean The Modern brand OS by Ana Andjelic What Football Teaches Us by Chris…
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Post of the Month – June 2020 – Nominations
Nominations are now open for Post of the Month. So if there is a particularly good post that you've read over the past month do nominate it by sending me the link direct or putting it in the comments below. As usual I've listed some starting nominations below – as soon as I have a…
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The Age of the Superstar Teacher
In his latest post Mario Gabriele digs into the potential for whether we'll now start to see superstar teachers emerging in the same way that we've seen superstar streamers, gamers, personal fitness instructors and sports stars: 'Sherwin Rosen's 1981 paper explains why exceptional teachers have been unable to profit from their abilities as effectively as…