Month: February 2017
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When Robots Bluff
Accepting the (current) limitations of machine learning (and some recent hiccups), it's still fascinating how AI capability is developing so fast despite the field being far from new. The 'AI beating humans' narrative (as Tom Chatfield talked about at last year's Google Firestarters on the theme of AI – describing it as the ‘usurpation narrative of human-machine interactions…a…
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The Long Nose of Innovation
Thanks to Faris for pointing at (in his excellent post on the paradox of influencer marketing) Bill Buxton's idea of the 'long nose of innovation': 'My belief is there is a mirror-image of the long tail that is equally important to those wanting to understand the process of innovation. It states that the bulk of…
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What is Agile Marketing?
Another one of those popular yet ill-defined phrases this isn’t it? When I hear people talking about 'agile marketing', they’re mostly speaking about fast-turn-around, tactical, opportunistic messaging which (when done well) can amplify in the short-term but (when done badly) can be truly awful. But I think there’s so much more to it than that.…
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Post of the Month – January 2016 – The Winner
Well, a real run of votes has meant that Lazar Dzamic's post on behavioural economics has won the vote. In fact it completely ran with it which, in a way, is a bit of a shame as it's somehow better when there's a more even spread of votes. Nonetheless, well done to Lazar, and the post…
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Post of the Month – January 2016 – The Vote
Thanks for the nominations. So our vote this month is between: The Schedule and the Stream by Matt Locke How I Got My Attention Back by Craig Mod Planners Need to Get Out of the Echo Chamber by Richard Huntington Are you a cowboy or a farmer? Managing the tension between the pioneering spirit and…
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Post of the Month – January 2017 – Nominations
It's time to open up nominations for Post of the Month. If you've read something particularly good over the past month that you'd like to put forwards you can do so direct or by the comments below. As always I have a short starting list but please do add to these. So my starting shortlist…
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The Difference Between Multi-Channel and Omnichannel
Omnichannel has become one of those chronically overused terms in retail and marketing and we tend to throw phrases like 'omnichannel customer experience' around as though there is a broadly accepted common understanding for what it really means. For years it was 'multichannel' that everyone in marketing was obsessed about, and then at some point 'multi'…