Month: August 2023
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On organisational experimentation
This was an interesting paper shared by Ethan Mollick on innovation experimentation. Larger scale A/B tests are often done (notably in tech businesses but in many other sectors as well, particularly given the proliferation of services) to screen ideas. But with limited resources to allocate to experimentation, should a business concentrate on testing a few…
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In defence of flywheels
My friend Mike Baxter had a good post on strategy flywheels (which I also talk about in my books on Agile Transformation and Agile Marketing), talking about two key concepts that underpin the whole idea of strategy flywheels: synergy and compounding. The ‘flywheel’ approach has been popularised by Amazon’s famous example which articulates how exceptional customer…