Month: November 2015
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Google Firestarters 18: Mobile UX is Eating the World
For our latest Google Firestarters event last week we focused on all things good (and not so good) in mobile UX. We'd wanted to do something around mobile for a while at Firestarters, and the opportunity to line up three great speakers to talk about what it takes to create exceptional experiences for a mobile-centric world was too…
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From Descriptive to Prescriptive Analytics
How do most businesses project likely future scenarios? I suspect that most currently use conventional techniques like brainstorming, maybe predictive analytics, and limited numbers of external sources like thought leaders, and market research. In fact the latest IBM C-Suite study (which surveyed 5,000+ business leaders from around the globe) indicates that that's exactly what they do. Far…
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Martec’s Law
I was lucky enough to be asked by (friend of ODF) Scott Brinker to speak at his excellent MarTech Europe conference last month. I think Scott has a rare ability for astute navigation of the increasingly (and already hugely) complex world of marketing technology. I saw the other day that he had tidied up his…
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Two Google Firestarters in Two Days
This week we're running not one but two Google Firestarters. Our next London planner-focused Firestarters is this Wednesday, 6pm, Google HQ London, and will be on 'Mobile UX is Eating The World' (an honourable mention to Ben Evan's for the inspiration behind the title). We'll be considering what it takes to create exceptional experiences for a mobile-centric…
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Post of the Month – October 2015 – The Winner
Delighted to announce that the winner of Post of the Month is Phil Adams for his excellent post on a lesson in pitching. Well done to Phil. The post is entered into the Hall of Fame. Thanks to everyone for taking part.
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Post of the Month – October 2015 – The Vote
Thanks for the nominations. So our vote this month is between: Start with a Bang and Make it Mnemonic. A Lesson in Pitching by Phil Adams Marketing is Specialising into Irrelevance by Gareth Kay The Commodification of Everything by Dan Hill As We May Read by Craig Mod Space: The Final Frontier by Heidi Hackemer…
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Post of the Month – October 2015 – Nominations
It's time to open up nominations for Post of the Month. If you have read something you really liked over the past month and would like to nominate, please do so in the comments below or direct. As always I have a short starting list but please add to these and I'll stick them up…