Month: November 2012
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Project Wild Thing
I'm lucky enough to live with some of England's loveliest countryside on my doorstep and my children get out in it every week. But not every child is so fortunate. The distance children roam away from home has shrunk by 90% in 30 […]
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Why Do So Few Publishers Have APIs?
The Programmable Web Directory has just recorded its 8000th API. This is just over a year after it passed 4000, and three months after it passed 7000, recorded APIs. The list is still dominated by digitally 'native' organisations and startups but there […]
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Google Firestarters 7: Remix Culture – The Event
"Remixing is not scary, or depressing. It is empowering" The Firestarters events that I curate for Google are all about inspiration, challenging thinking and provocation and for our latest event on Remix Culture we had that in spades in the form of […]
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Top-Down, Bottom-Up Change
It's rare that you read something with the searing honesty of this interview with a 'top digital exec' at a big agency. In a way it's a shame that the interviewee remains anonymous but if you read it you'll understand why. It […]
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The Difference Between Management and Leadership
'One of my all-time favorite quotes is from Albert Einstein: “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” I like to lean toward the […]
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The Squared Report November 2012
"There is no question that this is the most exciting time to be in our industry" Nicola Mendelsohn You may well recall that I'm involved in the brilliant Google Squared programme. Run in partnership with the IPA and Hyper Island and designed to […]
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The Real Marketing Lesson We’ve All Just Learned
There's already been plenty of pixel-inches written on the role that so-called 'big data' played in the Obama victory. The most fascinating of all of them was Michael Schrerer's behind-the-scenes access to the back-office data crunchers and analysts, which revealed (amongst a […]
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Google Firestarters 7: Remix Culture
"The remix is the very nature of the digital" William Gibson At our last Firestarters event at Google in September we expored the theme of digital storytelling through the lens of three excellent speakers and some great contributions from the audience. Following […]
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Sometimes It’s Good To Be Third
When I first started working in digital back in the time of the dot-com bubble, many people obsessed about so-called 'first mover advantage'. Within the context provided by the digital goldrush of the time, the thinking went that if you arrived first […]