Month: October 2025
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Systems and Empathy
Way back in 2017 (crikey) I wrote a report for the IPA on the Future of Agencies. One of the key frameworks that I used described how agencies could succeed in the future by focusing on combining systems (which I defined as data, technology, efficiency, delivery at scale) and empathy (human insight, creativity, relational connection). Given…
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The Future of Strategists and Planners
The latest WARC Future of Strategy report is just out and makes for interesting reading. 80% of strategists think the discipline is at a crossroads. Agency jobs in decline, and yet client demand for strategy skills needed more than ever in a volatile world. There also seems to be a split on whether AI will erode the…
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How to be interested (Part One)
I’ve been thinking for a while about writing a post on the value of intellectual humility and curiosity in this post-truth, algorithmically-driven, AI-everywhere world. When I got started on the draft I ended up going down lots of rabbit holes, which left me with too much to write about in one post. So I’m going…
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The Future of Strategy in the Age of AI
A couple of weeks ago I ran a session with a large agency strategy team focusing on integrating AI throughout the planning workflow. It reminded me of how much I love working with strategists – naturally curious and open people. Towards the end of the session we had an interesting discussion around where this is…