Month: December 2015
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Shipped in 2015
Each year (originally inspired by something Ian did) I do a kind of end-of-year review of the major projects that I've been involved with over the year. It's my habit to think aloud on this blog and this is my way of stepping back and looking at the shape of what I've been doing over the…
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On Fluid Resourcing
There were a couple of points from Adrian Ho's post on organisational strategies for coping with complexity that resonated, particularly concerning structural fluidity. Most companies are rigidly organised around functional expertise (sales, marketing, finance, operations) which has apparent benefits in terms of shared learnings, goal-setting, reporting, efficiencies, but is not optimised for collaboration, customer experience,…
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Post of the Month – November 2015 – The Winner
Quite the spread of votes this month but happy to announce that the winner of Post of the Month is Simon White with his excellent thoughts on how With Singularity Comes Responsibility. Well done Simon – you are entered into the hall of fame. Thanks to everyone who nominated and voted.
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Post of the Month – November 2015 – The Vote
Thanks to those who nominated. So our vote this month is between: What we learned from scaling a product team by Paul Adams Disagreement is the lifeblood of our industry from Sue Unerman How the Mad Men Lost the Plot by Ian Leslie With Singularity Comes Responsibility from Simon White A Path to Enduring Introspection…
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Post of the Month – November 2015 – Nominations
I'm a bit late with this (sorry) but it is of-course time to open up for nominations for Post of the Month. I've actually had a few nominations already so have a good starting list, but if you'd like to put anything forward that you thought was a particularly good read do let me know.…
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The ROI of UX
This simple formula for calculating the return on UX was shared by a few people over the past few days and I thought it was really useful. It takes the expected/forecast change in value per user action (in money) that the UX enhancement will achieve for each user, then multiplies that with the total number…
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The PROSPER Marketing Planning Framework
Believe it or not whilst there seems to be plenty of planning and campaign frameworks around for marketing and digital marketing, I've rarely come across any that are not either overly stuffed with complexity and jargon or missing seemingly critical steps. An honourable mention should go to PR Smith's SOSTAC® model which I think is very…