Month: January 2010
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The Real ROI
Accountability is an almost obsessive objective for most businesses. If I put this in, what can I get out? The metrics of return are hard: sales, turnover, margins, profits. Peter Drucker said that the single most important thing to remember about any enterprise is that results exist only on the outside. The result of a…
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Solving The Paywall Problem
All the to-ing and fro-ing about content pay-walls is fascinating. Entire industries are reinventing their business models, in public, and right in front of our eyes. Industries that are trying to undo a decade of giving content away for free. I guess it's easy to say in hindsight but advertising was never going to be…
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The Nobel Internet
I'm in two minds about this. The Italian edition of Wired has launched a campaign to get the next Nobel Peace Prize awarded to the internet. The Editor says that the internet is the first "weapon of mass construction, which we can deploy to destroy hate and to propagate peace and democracy", and his cause…
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Augmented Hype. Augmented Reality.
I suspect that, for some at least, Augmented Reality may already be riding the peak of inflated expectations on the Hype Cycle and about to ski down the black run of cynicism towards the trough of disillusionment. But as usual, it is the examples that look genuinely fun or useful that offer a glimpse of…
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Only Dead Fish
So. I have some big news about me. After 14 years (yes, count 'em) at IPC Media, I have decided to leave and start up my own business. This has been no small decision for me. IPC is a great business with some great brands and some great people. But the desire to do my…
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Post Of The Month – December ’09 – The Winner
This months vote was once again a close run thing with some spirited voting going on for both John Willshire's 'Social Production' post and Adam Tinworth's 'Death of the News Package', but in the end it was the former that won through. So well done John. I seem to remember you won your section…
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Post Of The Month – December ’09 – The Vote
Thanks for some great nominations this month. Tim – thanks for nominating Jim Stogdill's post – I'm going to carry it forward to next month's vote as it was posted in early Jan (so just missed being included in this one). And I've carried forward a nomination for Grant McCracken from last month for the…
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On Listening
I love this. I love it not only because it's a great idea, well executed, but because it's important. On Christmas Day, right around the time of the Queen's speech, teenage Britain delivered its own message to the nation. It was the culmination of The Teens Speech project from Barnardo's, that has seen teenagers up…