Month: November 2019
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Google Firestarters 33 – Thinking Differently
Next Monday evening in London we have our next Planning Google Firestarters event and I'm particularly excited about this one since for a good while I've been wanting to focus an event on how perspectives from outside the industry can inform or challenge the practice of planning. I'm a big believer in the value of…
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Post of the Month – October 2019 – The Winner
Well there was strong voting for Emily Webber's post on capability mapping in this month's vote but the eventual winner was Martin Weigel's excellent post Has Advertising Lost Its Personality? Well done to Martin. He is now a multiple winner of Post of the Month but deservedly so. Thanks to everyone for voting and taking…
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Post of the Month – October 2019 – The Vote
Thanks for the nominations. Another good list to choose from – so your choice this month is between: Has Advertising Lost Its Personality? from Martin Weigel Introducing Capability Profile Mapping by Emily Webber Schrodinger’s Strat: The Planning Paradoxes for 2020 by Ben Shaw Media planning has moved beyond Byron, Binet and bytes by Steve Gladdis The Man…
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Post of the Month – October 2019 – Nominations
Gosh. Time already to open nominations for Post of the Month. So please do nominate any good reads that you've come across over the past month – you can nominate direct or via the comments. As always I have a few starting posts which I've listed below but as soon as I have a good…