Month: October 2016
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The Age of Subscription
In my last trends piece for Econsultancy I talked about the age of subscription. I think it’s really interesting how all the focus recently has been on so-called ‘unicorns’ (startups that have acquired a sizeable valuation in a short space of time) […]
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AI, and the Shifting Value in Mobile
As Blackberry announced that it's finally going to stop manufacturing phones, we're seeing a big shift underway in where the value sits in mobile. One of the slides from Mary Meeker's last Internet Trends report showed how the year-on-year increase in global smartphone shipments […]
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Post of the Month – September 2016 – The Winner
Happy to say that the winner of this months vote is Richard Huntingdon's excellent post on Why we need to adopt whole puzzle thinking. Well done Richard – you join the Hall of Fame. My thanks to all that took part, and don't […]
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Post of the Month – September 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Why we need to adopt whole puzzle thinking by Richard Huntingdon Five marketing cliches that make me scream from Mark Ritson It does not pay for advertisers to narrow their targets […]
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Post of the Month – September 2016 – Nominations
Golly. Time already to open up nominations for September Post of the Month. So if you've read any posts that you thought were especially good over the past month, do nominate them in the comments below or direct. As usual I have […]
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Data is the new coal
We're in danger of overdoing it when it comes to digital analogies but sometimes they can be really useful in framing something in an instructive way. The 'data is the new oil' metaphor has been doing the rounds now for a number […]