Month: February 2008
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New Journalism
Image courtesy The web works in such counter-intuitive ways to traditional media that everyone has to get used to new ways of doing things. Take journalists. They once enjoyed a gloriously monopolistic approach to distributing news and content but are developing the understanding that their role is changing rapidly and that they are no longer…
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Tate Modern Extension
I was taken on a tour this morning of the site where the new extension to the Tate Modern is to be built. Planning has now been granted for a pretty spectacular new building designed by architects Herzog & de Meuron on the south side of the existing gallery. It’s designed to expand the exhibition…
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Missing The Point
Image courtesy Frankly I think pieces of research like this are faintly ridiculous. NBC Universal has conducted a study which concludes that TV viewers can recall some ads even when they are fast-forwarded six times normal speed. The study went further, showing that the ads which people remembered most had common features including few scene…
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On Consumption
Over-consumption is a tricky subject but one which is worth some reflection. Here are some sobering facts courtesy The Ecologist magazine: Every year UK households throw away the equivalent of of 3.5 million double decker buses of waste, a queue that would stretch from London to Sydney and back again In the UK we throw…
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Make Your Own Album
Lovely album cover meme on Flickr: 1. The name of your band comes from the first article title on this randomly generated Wikipedia page 2. The title of your album is derived from the last four words of the very last quote from this random page from quotationspage.com 3. And the third picture on this…
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Annoyed
This really annoyed me when I saw it. It’s a Spanish print ad for the fnac record stores. And it’s a complete rip off of the great consumer driven idea Sleeveface. Thing is, they haven’t even tried to do anything different. They’ve just stuck the logo in the corner. Shame. Unfortunately it’s this kind of…
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The Sum of The Parts
Image courtesy Online is a very accountable medium. Of-course it is. In fact it’s almost too accountable. One campaign or one piece of website traffic analysis can provide an embarrassment of metrics to wade through if you feel so inclined. Impressions, click throughs, click-paths, cost-per-response, cost-per-action, download, frequency-capping, pass-on, geo-targeting, behavioural, dwell-time. You could be…
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Catalogue Man Strikes Back
Image courtesy I thought this was an interesting take on why the UK is so far ahead of its European counterparts in e-commerce volumes and penetration. According to e-marketer the UK will account for at least 40% of online sales in Western Europe in 2008, a figure they partly put down to "a long tradition…