Month: September 2012
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Google Firestarters 6: Digital Storytelling And Video – The Event
Wednesday saw the great and the good of UK planning gather for our sixth (gosh, six events already) Google Firestarters event at Google HQ. We'd themed the event around digital storytelling and video, an increasingly important subject given the growth in content marketing, the abundance of new digital tools and ways to tell stories, and…
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How Movements Happen
There's a really interesting chapter of Charles Duhigg's The Power of Habit (Why We Do What We Do, and How to Change) analysing the habits of societies and how social movements happen. Duhigg uses the example of the Montgomery Bus Boycott in the mid 1950s which was sparked by Rosa Parks being arrested after refusing…
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Startups And Growth
I've always been a fan of Tim O'Reilly's view about the importance of 'creating more value than you capture'. It was good to be reminded of it reading Chad Dickerson's (Etsy CEO) post last week talking about the future of his company and how it forms the basis for how they work. I think this…
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Concurrent Production
I’ve talked before about how Product Management is becoming an increasingly pivotal function in many digitally facing organisations. Reading this Quora answer about some ‘best-in-class’ product management processes led me to Marty Cagan’s thought about ‘Product Discovery Teams’ which he explains in the short video above. In essence, the Product Discovery Team are the core team working…
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The 70, 20, 10 Content Planning Model
Content marketing is exploding. People talk a lot about trends, but one of the most fundamental shifts taking place in marketing right now is the ever greater emphasis on touchpoints that are not only interactive and participative, but long-term and always-on. And always-on, content-hungry platforms need feeding. So content becomes the currency and brands are increasingly becoming…
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Dishonesty And Banking
Fascinating new RSA Animate featuring Dan Ariely talking about his new book The Truth About Dishonesty. Lots of nuggets in here including a really interesting thought on how tiny is the proportion of 'big cheaters' in society and how the magnitude of dishonesty we see is instead down to good people who think they are…
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Strategy As Momentum
Thanks to Eaon for reminding us (and incorporating a good Obama example) of Mark Earl's point about thinking of strategy in terms of momentum, and how best to harness the truths of human behaviour to generate momentum to our own advantage: "It’s about creating the sense that people (staff, customers, citizens or investors) are moving more and more…
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Do We Really Need to Turn Off Devices On Planes?
I've been fortunate to be doing a fair bit of travelling with work over the past year, so have become well used to the obligatory request on flights to turn off any electronic devices during take-off and landings. But is such a request really necessary? A number of people, it seems, have been asking the…
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“100 Geniuses Connected By A Travel Agent”
I've been writing about the importance of agility in our industry (and my version of what that looks like) for over three years now. Over that time I've touched on processes, how teams work together, information flow, the shift to always on, the importance of breaking down silos, barriers to being nimble, generating ideas and innovation, corporate…
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Google Firestarters 6: Digital Storytelling And Video
Gosh. I can hardly believe this is our 6th Firestarters. Our next event, held as usual at Google HQ, is loosely themed around digital storytelling and video (where I think there are some particularly interesting thinking, tools and processes developing) and is on Wednesday 26th Sept at 5.30. At a time when brands are increasingly…