Month: April 2008
-
Geek Dinner Social Cookbook
Eaon has a great little initiative going on subtitled "the finest brains in media and marketing share their culinary skills" – the thought being that we all have at least one signature dish which we like to roll out when the need arises. So he’s set up a geekdinner blog and is asking for contributions…
-
A Tale of Two Stats
More evidence (if any were needed) of the degree of disruption new technologies and social media are having on some traditional media models from this entertainment media research study conducted at the beginning of the year. Most notable, is that relating to TV advertising, including: 27% of people agree or strongly agree that social networks…
-
The Brand of 2.0
2.0. It's become a cliche already hasn't it? But it's a suffix that attempts to express transformational change in many things – the way we work, the way we vote, the way we consume media, the way ideas spread. Enterprise 2.0, Politics 2.0, Publishing 2.0, Advertising 2.0 – it says we have moved on, arrived…
-
Where’s Waldo 2.0
Canadian artist Melanie Coles has an interesting project on the go – a radically new version of the old 'Where's Waldo' game. Instead of children trying to find Waldo in a picture busy with people (like in the famous books), Melanie has 'hidden' a huge painting of Waldo on a rooftop somewhere in Vancouver. She…
-
Moustaches And Advertising
"A man without a moustache, is like a woman with a moustache" said Nick Cave. There are too few moustaches in advertising, so I was particularly pleased to see this ad for the Buenos Aires International Film Festival which features a plethora of hirsute top lips. Quite made my day it did. And if that’s…
-
Barriers to Change: The 10X problem
"Gourville’s rule of thumb states that one will underestimate the advantages of a new technology by a factor of 3 while simultaneously overestimating the disadvantages of giving up old technology by a factor of 3. This means that unless a new technology is ten times better at doing something it is unlikely to get accepted."…
-
Difficult Second Album Syndrome
First post after a break and it's feeling a bit like Difficult Second Album Syndrome (ie. not exactly flowing) but hey, here goes anyway. Whilst I was away I heard Bill Bryson (of all people) on the radio talking about how beautiful the English countryside is. Away in Cornwall for the last week I've been…
-
Gone Fishing
I'm away for a week so normal service will be resumed very soon. Have a great week.