Month: September 2016
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The John Peel Mistake
'Circa 1969, the DJ wondered why one of his favourite albums was not in the charts. "Everyone I know's got a copy," he said. Back came the reply: "No – you know everyone who's got a copy."' Nicely put by John Harris in the New Statesman. I fear that in the adland/digital bubble this is…
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When is a Team Not a Team?
I'm currently focused on meeting my big publishing deadline for the book in mid-October (as well as juggling mortgage-paying work) so blogging is a little more intermittent than I'd like right now, but one of the (many) interesting aspects of the research I'm doing in support of the writing is considering how team-working can help…
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Google Performance Firestarters 13: The Future of Programmatic
Tuesday evening saw another fascinating Performance Firestarters, this time on the Future of Programmatic, which has obviously had a not insignificant impact on media over the past few years and will no doubt play an even more significant role in its future. For this event, we wanted to understand more about where programmatic is headed and…
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When Not to Listen to Customers
I liked the point made in this Quartz piece on Parrot, the French technology and drone business, about when not to listen to customers. We're drilled on the importance of continuous customer feedback but this is far less useful when we're originating something entirely new. It is of-course a myth that Apple don’t do research (as…
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Google Firestarters 21: The Future of Digital Advertising – The Event
The interested and interesting of UK planning came together on Tuesday night to talk about a subject that is getting a lot of attention right now – digital advertising and where it's going. In previous Firestarters we've done a lot around agency futures and models, innovation, data and creativity but never actually focused specifically on…
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Google Performance Firestarters 13 – The Future of Programmatic
We've got a truly fascinating theme to tackle in our next Firestarters event for the Performance Marketing community, and one we've been wanting to cover for a while – all things programmatic and where this big trend is going. Automated, algorithmic trading has grown dramatically over the past few years and has created a big shift…
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Post of the Month – August 2016 – The Winner
Something of a run of votes for Zoe Scaman's post on why for ad-land ignoring inclusion is bad for business means that she is the winner of this month's vote. So well done Zoe, you win Post of the Month and are entered into the hall of fame. My thanks to everyone that voted and took part.
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Post of the Month – August 2016 – The Vote
Thanks all for the nominations. So this month’s vote is between: Bits to Blogs to Bots – Goodbye from @melex by Mel Exon My experience as a woman in advertising by Heidi Hackemer Mavericks in the echo chamber from Damon Stapleton Kevin Roberts is blind to the ongoing male dominance of advertising by Mark Ritson…
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Post of the Month – August 2016 – Nominations
It's time to open up nominations for Post of the Month for August. If there are any posts that you've read over the past month that you though were particularly interesting/challenging/fun/well-written or just plain good, do nominate them in the comments below or direct. I have my usual starting list below but please add to…