Month: September 2015
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Co-Location and Concurrent Working in Agencies
I've just completed a major piece of research recently about the future of agencies – an update on the first report I authored on the subject back in 2012. It's quite amazing the amount of change that seems to have happened in the past few years. Many have talked about the inertia of agencies, and perhaps…
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IA vs AI
At the last Performance Firestarters on The Power of Feeds at Google, our speakers talked about the use of client and third party APIs and data feeds to dynamically update advertising messaging (beyond pricing and stock levels) to add new levels of contextual relevance (location, behaviour, weather, exposure to other media and so on). It was a…
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The Future of Agencies
I've been working on a major new piece of Econsultancy research over the past couple of months, the output of which is a report that I've written on The Future of Agencies. As well as a quant survey, I interviewed a broad range of senior agency-side practitioners around the world to gain a perspective on…
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Open Office Hours
I like the 'open office hours' idea expounded here. Apparently instituted by Marissa Mayer whilst at Google, she cleared an hour and a half of her diary at the end of each day and staff could reserve a chunk of that time by putting their name on a board outside her office. This enabled her to…
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The Extensible Self
I'm somewhat biased (since I curated it) but last Friday's Dots Conference, run by the smart folk at Brilliant Noise, was excellent. One of my favourites out of a whole bunch of inspiring and insightful talks came from Stuart Turner, founder of Robots and Cake, who talked about the transformational power of robotics. Stuart began…
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Post of the Month – August 2015 – The Winner
A bit later than planned due to travel but happy to say that the winner of this month's vote is Russell Davies with his excellent post on how you can't fix services with engagement. So well done to Russell, who enters the hall of fame. Thanks to all who took part.
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Post Of The Month – August 2015 – The Vote
Thanks for the nominations. So our vote this month is between: Energy Beats Talent by Nils Leonard Advertisers Want Your Attention by Faris Yakob You Can't Fix Services With Engagement by Russell Davies 3D Experiences by Gareth Kay Ways to Think About Cars by Ben Evans Projects and Companies from Sam Altman And you can vote below:
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Post Of The Month – August 2015 – Nominations
Early in the new month means it's time to open nominations for Post of the Month. If there's a great post that you've read over the past month and would like to put forward, please do so directly or in the comments to this post. As always I have a short starting list but please do add…
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Google Firestarters 17 – Content Marketing & Complexity
There can be little doubt that Content Marketing has become a huge area of focus for clients of late. In the work that I've done over the past few years it's been evident that many clients have increased not just the time and attention that they give to content, but also the resourcing. Unsurprisingly, agencies of…
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Google Firestarters 17 – Content Marketing & Complexity
There can be little doubt that Content Marketing has become a huge area of focus for clients of late. In the work that I've done over the past few years it's been evident that many clients have increased not just the time and attention that they give to content, but also the resourcing. Unsurprisingly, agencies of…