Month: April 2018
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The Reality of How Marketing is Changing
Each year Scott Brinker's amazing work tracking and mapping the changing marketing technology landscape reminds us of just how much the discipline and function of marketing is changing. Last year's survey mapped more than 5,000 separate martech solutions and you would have been forgiven for believing then that the market must surely have reached its…
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Scaling Agile
Over the past year I've been working with a large global corporate that is rolling out agile ways of working at scale through the organisation. The 'a' word is becoming somewhat overused and it can often be misunderstood or misappropriated, and yet as I argue in my book the application of agile structures and practice…
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The Rise of Zero-Based Budgeting
Zero-based budgeting feels like one of those trends that is potentially pretty significant but which few people are talking about. I seem to be coming across it more and more. It's no doubt sprung from the increasing pressure that marketers are under to demonstrate the value of their investments, and the increasing accountability that comes from…
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Internal APIs and Service Oriented Architecture
It's commonly believed that there are three types of API: Open, or Public APIs which have no restrictions on access Partner APIs which are made available only to strategic partners Private or Internal APIs which expose systems or capabilities internally, and which are most often not open to external use All three are interesting but…
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Reflections on Writing a Book
I can hardly believe it but last week marked the one year anniversary of my book being published. Happily it seems to have done really well since launch, selling a lot more than I'd ever anticipated (it's very difficult to gauge what good looks like in this context of-course but the publisher seems very happy,…
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Post of the Month – March 2018 – The Winner
Happy to announce that the winner of this month's vote for Post of the Month is Martin Weigel with his exceptional post The Case for Chaos. Well done Martin – you join the hall of fame (for the third time over the past few years I believe). My thanks to everyone that took part.
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Post of the Month – March 2018 – The Vote
Thanks for the nominations. So this month’s vote is between: The Case for Chaos by Martin Weigel All Hail the Gut by Heidi Hackemer More rituals, less routine by Gareth Kay Fwd to CEO: The Most Valuable Business Tool Ever Invented by Tom Roach 12 Things Everyone Should Understand About Tech by Anil Dash Serious Fun by Dave Trott…
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Post of the Month – March 2018 – Nominations
It's time to nominate your good reads to be entered into the vote for Post of the Month. You can do that by letting me have the link to any good posts that you've read over the past month either direct or via the comments below. As soon as I have enough I put the…