Month: April 2018
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The Reality of How Marketing is Changing
Each year Scott Brinker's amazing work tracking and mapping the changing marketing technology landscape reminds us of just how much the discipline and function of marketing is changing. Last year's survey mapped more than 5,000 separate martech solutions and you would have […]
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Scaling Agile
Over the past year I've been working with a large global corporate that is rolling out agile ways of working at scale through the organisation. The 'a' word is becoming somewhat overused and it can often be misunderstood or misappropriated, and yet […]
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The Rise of Zero-Based Budgeting
Zero-based budgeting feels like one of those trends that is potentially pretty significant but which few people are talking about. I seem to be coming across it more and more. It's no doubt sprung from the increasing pressure that marketers are under to […]
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Internal APIs and Service Oriented Architecture
It's commonly believed that there are three types of API: Open, or Public APIs which have no restrictions on access Partner APIs which are made available only to strategic partners Private or Internal APIs which expose systems or capabilities internally, and which […]
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Reflections on Writing a Book
I can hardly believe it but last week marked the one year anniversary of my book being published. Happily it seems to have done really well since launch, selling a lot more than I'd ever anticipated (it's very difficult to gauge what […]
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Post of the Month – March 2018 – The Winner
Happy to announce that the winner of this month's vote for Post of the Month is Martin Weigel with his exceptional post The Case for Chaos. Well done Martin – you join the hall of fame (for the third time over the past […]
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Post of the Month – March 2018 – The Vote
Thanks for the nominations. So this month’s vote is between: The Case for Chaos by Martin Weigel All Hail the Gut by Heidi Hackemer More rituals, less routine by Gareth Kay Fwd to CEO: The Most Valuable Business Tool Ever Invented by Tom Roach 12 Things […]
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Post of the Month – March 2018 – Nominations
It's time to nominate your good reads to be entered into the vote for Post of the Month. You can do that by letting me have the link to any good posts that you've read over the past month either direct or […]