Month: February 2020
-
Bias to Action
Richard Shotton makes a great point in this post about why marketers so often overemphasise chasing the latest fads at the expense of more established activities. A good part of the reason for this, he says, is demonstrated by a study that […]
-
Distribution vs Innovation
'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.' Saying that large, legacy businesses should act like startups is overly simplistic and lazy thinking. There is much that big companies can […]
-
Data-as-a-Service
I've been writing a new report on marketing structures and resourcing and in the research process came across the concept of 'Data-as-a-Service' (DaaS) via Ashley Friedlein's annual trends post which I think is a useful way of thinking about how to set […]
-
Post of the Month – January 2020 – The Winner
Well we had some lively voting on this months and it there was something of a battle between Martin Wiegel's excellent post, the lovely writing of Gemma Higgins and the insightful piece from Marco Del Valle but in the end it was […]
-
Post of the Month – January 2020 – The Vote
Thanks for all the nominations. So our vote this month is between: Delivering digital service: this much I have learned by Matt Edgar On Hope, and Loss, and the Elusive Creative Genius by Gemma Higgins All Watched By Corporations Of Loving Grace? by Martin Wiegel […]
-
Some Advice on Doing Your Own Thing
Unbelievably it's now ten years since I left corporate world and took the leap to do my own thing. Over that time I've often been asked by people who are about to take the leap themselves or who have just made the […]
-
Post of the Month – January 2020 – Nominations
It's time to nominate your good reads for the shortlist for Post of the Month. So if you have read something that you thought was particularly erudite in the last month please do send me the link direct or leave it in […]