Month: November 2010

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    Clickable Video

    Video advertising is still at a relatively nascent stage on the web but make no mistake – it will be a huge part of whatever digital advertising looks like in the future. As recently as 2 years ago there was not much of it around, but it's been on a pretty steep growth trajectory (82%…

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    News+

    What would a newspaper look like if it was invented today? That's the question that Bonnier have asked themselves and it's a good one. Because the answer is quite possibly not much like the current crop of digital news apps. Almost a year ago, Bonnier collaborated with BERG for a pre-iPad re-imagining of the digital…

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    What Is Content Strategy?

      "People engage with ideas, not channels. Ideas drive channel behaviour" Derek Robson, Goodlby, Silverstein & Partners I was asked recently by a client to put together a workshop on digital content strategy. My own version of what content strategy is involves fulfilling customer needs and acheiving business goals by answering the kind of questions…

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    Tanzania 2010

    So, we're finally back from The Great (Ad & Media) Football Giveaway. There's a lot of adjectives I could use to describe the last ten days. Most of them would be entirely inadequate for what has proved to be an experience that I shall never forget. And one that has given me many things, including…

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    Blogging From Tanzania

    We've managed to find an internet connection (of sorts) here in SE Tanzania so this is just a reminder that we're putting up some updates on The Great (Ad & Media) Football Giveaway over on the posterous we set up for the trip. So do head over, take a look and subscribe. I'll leave you…

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    Leaving For Africa

    And so it begins. Later today I'm leaving for Tanzania to lead a team of ad and media bloggers to travel to some of the remotest parts of the country and distribute footballs and netballs to schools and orphanages as part of The Great Football Giveaway. When I put that first post up, I thought…

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    Post Of The Month – October 2010 – The Winner

    Somewhat of a runaway winner in this months vote, which is no bad thing. But I'm delighted to announce that the winner of Post Of The Month for October 2010 is Heidi Hackemer with her excellent A Letter To Myself. So well done Heidi – you get the props of your blogging peers and are…

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    Post Of The Month – October ’10 – The Vote

    A good set of nominations this month (including another double nomination) so thanks everyone. Our shortlist is between: My iPad Magazine Stand by Kohl Vinh A Letter To Myself from Heidi Hackemer The Future Is Behind Us by The Ad Contrarian The Engagement Agency Manifesto by Ian Schafer Transformation: easy to talk about, harder to…

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    Post Of The Month – October ’10 – Nominations

    Some properly provocative posts this month, which is good to see. I'm opening up nominations promptly as I will be leaving soon for Africa with The Great (Ad & Media) Football Giveaway, so need to get a move on with the nominations and voting. So nominations for October are open – please do nominate your…

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