Month: May 2007
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I’m now on a well deserved break for a couple of weeks. ODF will be back (and bitchin’) in a fortnight. Keep on fishin’…
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Curious Psychology#5: The Colour of Letters
Imagine the letter ‘a’. Think hard about it. If ‘a’ was a colour, what would it be? Now think about the letter ‘y’. If ‘y’ was a colour what would it be? Now click here: Download synaesthetic_alphabet.jpg Get it right? If you […]
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Useful chart
None of this is new stuff but I was scratching around yesterday for a single slide that summarised the challenges and opportunities presented by the changing media (and brand) environment. Ended up doing one myself so thought I’d pop it up here […]
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Six Billion Others
6 Billion Others is a project by Yann Arthus-Bertrand that has been going since early 2003. It has pretty big ambitions – to draw a portrait of contemporary mankind by asking questions about universal values – what makes us laugh and cry, […]
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Curious Psychology #4: Lies, lies, lies
How do you tell if someone is lying? Stats tell us our chances are little more than chance but a while back, Richard Wiseman (he of all that is quirky in psychology) conducted a mass participation experiment on the BBC on this […]
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The Dehumanisation of Advertising
Compare and contrast. A quote from John Maeda in this weeks Campaign defining his vision of ‘post-digital advertising’: “…approaching advertising as a more humane discipline, instead of the dry ‘monitor, measure, monetise’ paradigm of the Web 2.0 world. Choosing the right technologies, […]
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The Trouble with Mergers
What with coverage of ill-fated mergers and all the M & A activity going on in the online world right now I was reminded me of a famous Economist cover of the 90’s…
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Curious Psychology #3: Magical Contagion
One of the more curious areas of superstition is the "Law of Contagion" – the feeling people have that when an object has been in contact with someone else that it somehow acquires their "essence". An experiment done by Psychologist Paul Rozin […]
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Inside view
Fascinating inside view here of last August’s US Hyundai pitch, eventually won by Goodby Silverstein & Ptnrs. Whatever you think of the winners strategy (to "create a new voice and environment of total honesty"), you have to admire the fact that they […]