Month: November 2018
-
Google Firestarters 30: The Brilliance and Brutalisation of Insight
Last Wednesday we had a properly fascinating Google Firestarters for the planning and strategy community, tackling a much discussed but perhaps often misunderstood theme – insight. We had three brilliant, and brilliantly different, speakers who all took different takes on the theme. Rob Campbell, EMEA Head of Strategy at R/GA (and ex W & K Shanghai and…
-
Google Performance Firestarters – The Future of Search
Last Tuesday we ran the fourth Google Firestarters of the year for the Performance Marketing community. It being Google's twentieth anniversary we took as our theme the present and future of search, and challenged a great line-up of speakers to consider not only where search is now, but what the next twenty years might look…
-
Post of the Month – October 2018 – The Winner
It was a pretty even vote this month, and Martin Weigel's brilliant Escape From Fantasy post did well but happy to say that in the end it was Rachel Mercer's excellent Heretics of Advertising: The (Forgotten) Craft presentation that won. Well done to Rachel – you join the hall of fame. Thanks to everyone that took part.
-
Post of the Month – October 2018 – The Vote
Thanks for the nominations. So our vote this month is between: Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer Escape From Fantasy by Martin Weigel How to Win an IPA Effectiveness Award by Tom Roach No more ‘struggle porn’ by Nat Eliason User Research is a Team Sport by Will Myddelton And you can vote below:
-
Post of the Month – October 2018 – Nominations
It's time to open nominations for Post of the Month. As always I have a starting list which I've set out below but please do add to these nominations with posts that you've read over the past month which you thought were particularly good. As soon as I have a good number I'll put them…