Month: June 2013
-
Luther Interactive Trailer
This is an awesome interactive trailer that (friends of ODF) WireWAX and the BBC have created for the new series of Luther which starts on 2nd July. I really like it. It's fascinating how formats such as dynamic tagging can allow stories and narratives to be constructed in such a way that people can really…
-
Duct Tape Surfing
A friend passed away this week following a long but couragious battle with a particularly virulent form of cancer. Something like that is a stark reminder that in the midst of our daily trials, we should always remember just how fragile and arbitrary life can be and why it's so important to look after one…
-
The Beauty Twist
There was an interesting comment in the Contagious coverage of the Cyber Lions winners from James Hilton, AKQA co-founder and Cannes judge: 'Digital,' he said, 'is everywhere and everything. It's redundant to talk about it as one category'. Indeed. But we still do, just about everywhere. It was interesting as well that the category was…
-
The Atlas Of True Names
I hadn't seen the Atlas Of True Names before but was rather taken with it when I came across it this morning. Cartographers Stephan Hormes and Silke Peust have created a series of maps that feature the etymological roots (or original meanings) of places and references of countries across the world. The detail above is taken…
-
Selling Value, Not Time
“Our clients don’t care about our costs. They care about the value we create for them, so that’s what we should be asking them to pay for.” This short e-book (it takes about an hour to read) is chock full of simple but powerful points about the benefits of a value-based approach to pricing. Whilst…
-
Squared
I've been involved with Google Squared since its inception some time ago. It's an intensive learning programme that set out to address the talent shortage in our industry, challenge the status quo, accelerate digital capabilities, and teach by doing (all things that I think are important), and has featured some excellent speakers including Rory Sutherland, Sir…
-
The Future Of Search
The Future of Search – Will Critchlow's presentation at FODM 2013 This talk by Will Critchlow of Distilled on the future of search was one of the best things I saw at the recent Future Of Digital Marketing conference that I also spoke at. One of the things that Will said was that the way…
-
The Future Of Digital Marketing
Future Of Digital Marketing London from Neil Perkin I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we often focus on the shiny new technologies, so for this talk I chose to talk about another, different aspect which…
-
Post Of The Month – May 2013 – The Winner
Happy to say that the winner of this month's vote is Dan Hon with his post on The Tyranny of Digital Advertising. Well done Dan. You are entered into the hall of fame. Thanks as always to everyone for taking part.
-
Post Of The Month – May 2013 – The Vote
Thanks for the nominations. So this month’s vote is between: The Corporation is at Odds with the Future by Grant McCracken From Arrested Development to Dr. Who, Binge Watching Is Changing Our Culture from Grant McCracken After the Like, And After the Spike (Digital Shoreditch talk) by Matt Locke The Tyranny of Digital Advertising by Dan Hon Creative People…