Month: August 2012
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SEO Isn’t Dead, It’s Just Changing
The SEO industry is in an interesting place right now. Last year's Panda update to the Google algorithm used logic acquired from human quality testers as the backdrop to a new machine-learning algorithm that could assess the 'quality' of website content in a more sophisticated way. Panda downgraded sites that delivered poor user experience and…
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How I Write
One of the regular readers of this blog Olivier Legris was kind enough to give me some good feedback on a recent post and as part of that happened to ask me about my process for writing. I'd never really thought it through before, but doing so made me realise that I definitely have a…
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Are We Forgetting Things Faster?
"The bubble bursts faster and faster with each passing year. We are losing interest in the past more rapidly." Erez Lieberman Aiden An interesting snippet picked up in the latest issue of Wired talking about Google's NGram viewer which enables anyone to mine the data held in Google's database of over 5 million digitised books to reveal…
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Google SearchFirestarters 2: The Mobile Future
Last week saw the great and the good of the Search Marketing world (and a number of interested generalists) come together for the second in our spin off series of SearchFirestarters events, this one on the subject of mobile. As I said in the run up mobile is such a rich subject right now so…
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On The Decline Of Magazines
People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive,…
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When Algorithms Go Wrong
"The stock market today is a war zone, where algobots fight each other over pennies, millions of times a second…inevitably, at some point in the future, significant losses will end up being borne by investors with no direct connection to the HFT world, which is so complex that its potential systemic repercussions are literally unknowable."…
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Post Of The Month – July 2012 – The Winner
Another close run thing this month but delighted to say that the winner of this months vote is Dan Catt with his personal but powerful post on creativity and mild depression. Well done Dan, you get the props of your blogging peers and are entered into the Hall of Fame. Thanks everyone for taking part.
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SearchFirestarters 2: The Mobile Future
The second in the series of spin-off Firestarters events for the Search Marketing community, conducted at and with Google UK, is happening next week. This one is on the subject of mobile – such a rich subject right now so plenty to talk about, but we'll be theming it less around best practice and more…
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Post Of The Month – July 2012 – The Vote
To paraphrase one of our nominators, Phil Adams, it’s been a great month for blog posts. Which means we have an excellent shortlist in this months vote, which is between: Leaving The Guardian, Creativity vs Mild Depression, The Quantified Self, and Running by Dan Catt Client/Agency Engagement is F*cked, Waterfall UX Design is a Symptomfrom Leisa Reichelt…
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The Meaning Trap
I really liked what Jack White has to say in this short clip about how inspiration and a good work ethic "ride right next to each other" (and how on stage he likes to deliberately make things harder for himself because all those little things build a tension that forces you to create). It's an…