Month: May 2023
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Writing changes how we think about the world
I came across this lecture by Larry McEnerney from the University of Chicago Writing Program over on LinkedIn and I got so much from it. Larry makes some wonderful points about writing better. He talks about how we’re taught to follow the […]
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QWERTY, and lessons on user-centric design
Why are keyboards set out in the way that they are? Why aren’t the letters in alphabetical order? It turns out that the answer to these questions reveals a brilliant piece of user-centric thinking. After some early attempts at creating writing machines […]
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‘Gigantomania’ and why big projects fail
I’m looking forward to reading Bent Flyvbjerg’s new book ‘How Big Things Get Done‘. Bent, an academic at Oxford, has compiled a database of over 16,000 significantly-sized projects (including things like infrastructure and systems investment) which has revealed that only 8.5% of […]
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Categorising Cognitive Bias
I’m not a behavioural science expert but I do think it provides a useful lens to consider when we’re trying to understand how people make decisions. One of the things I’ve always struggled with however, is how to navigate the long list […]
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Scott Brinker on MarTech trends: Composability & Orchestration
The two critical technology trends that speak to the future of marketing technology