Month: October 2018
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Getting Things Done in Large Organisations
When I work with leadership teams in big companies it's often apparent just how hard it is to get (new) things off the ground. It's almost as if the company is set up to thwart people who want to create something new and different. Which is why I loved this from Kumar Garg, who worked…
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Bike-shedding
Thanks to Richard Shotton for pointing me at Russell Davies' description of 'bike-shedding' as a way to describe the way that significant amounts of time get wasted in corporate meetings by focusing on trivial issues that attendees know more about. Worth quoting in full: 'I was once in a meeting about a software project. It…
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The Future of Marketing Operations
I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on the discipline of marketing (the number of solutions mapped in the survey has risen from…
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Post of the Month – September 2018 – The Winner
Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case for chaos that won through (the original version of this also won the vote back…
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Post of the Month – September 2018 – The Vote
Thanks for the nominations. So our vote this month is between: The Best Marketers Know How to Link Theory With Practice by Helen Edwards ‘That Ain’t My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll It’s All Got a Bit Flabby by Gareth Kay The Case For Chaos (revisited) by Martin Weigel Treat Data Like…
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Post of the Month – September 2018 – Nominations
Right – time to open up nominations for Post of the Month. As always I've listed a few starters from my own favourites below but please do add to these with your own nominations either direct or via the comments below. Once I have a good selection I will put them all up for a…