Month: August 2009

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    Gone Fishing

    I'm taking a well-deserved break for a couple of weeks but normal service will be resumed before you know it. Have a great couple of weeks. Back soon.

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    The Unbundling Of Advertising

    Last week I participated in a lively discussion over on the Forrester blog about digital content. Mark Mulligan had a post up about product innovation in the music industry and made the point that many of the fundamental challenges and solutions they were looking at applied far beyond the music business to all kinds of…

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    The Social Ape (2)

    Subbu left a comment on my previous post pointing at new research that suggests that an evolutionary adaptation to subtly imitate promotes the formation of social groups and so reduces conflict, aids co-operation and ultimately, survival. The author of the study Annika Paukner, a comparative behaviorist at the National Institute of Child Health and Human…

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    The Social Ape

    "We spend almost all our time attempting to change behaviour through overt persuasion – while paying no attention to influencing the other, barely conscious ways in which people behave." Rory Sutherland Of all the marcomms (and vaguely related) books I've read over the past few years there have been a few that have really stuck…

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    A Life Less Obvious

    I've been thinking a bit about authenticity recently through a small project I'm involved with via the IPA. Paul recently made a great point about how the nexus of advertising and social media will increasingly be about finding the center of what makes companies interesting and different – their culture, their soul and the humanizing…

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    Post of the Month – July ’09 – The Winner

    Some brisk voting on this month's poll with the vote eventually becoming a two horse race between Paul's reprise of What's Next In Marketing And Advertising, and AdLand Suit's post on bankers and teenagers but in the end it was the latter that garnered the most votes. So well done AdLand Suit – you get…

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    Post Of The Month – July ’09 – The Vote

    Some excellent reading in this month’s nominations. Thanks to those who nominated, and now time to vote a winner. Our shortlist is: Surfing The Waves Of Change – a guest post by Jane Young of Scrmblr on Alan Moore’s blog F**k Influencers and I Am Not An Influencer And We Are Not Friends (try 2)…

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    Post Of The Month – July ’09 – Nominations

    …are open. Some exceptionally good reading to be had in July, as evidenced in the quality of the posts I've put forward below. As usual, please nominate any good posts you've read that were posted in the month of July in the comments to this post. As a starter, I've listed five of my own…

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    On Intimacy

    Anthropologist Stefana Broadbent gave a talk at TED Global the other week (disclosure: sadly I wasn't there to see it) suggesting that rather than expand our social circle, modern communications strengthen our core relationships. She uses as evidence stats that show that 80% of phone calls are typically to four people, if you have 100…

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