Month: December 2011
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Why Do Big Companies Get Rid Of Talented People?
A strange thing happened this year. A number of highly talented people I know were made redundant from the (typically) large companies they were working for. Good people. Capable, bright, knowledgable people. People skilled in digital and who were willing to challenge the conventional ways of doing things in order to find a better way. …
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Identity Is Prismatic
Chris Poole, the founder of 4Chan, About.me and Canvas, gave an interesting talk at Web 2.0 back in October about how one dimensional the existing ways in which services enable us to represent our identity are. The portrait of identity online, he says, is often painted in black and white – who we are online…
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Google Firestarters 2012
As you'll know by now I've worked with Google this year to curate a series of events designed to facilitate different thinking and debate around some of the more challenging issues facing planners and the practice of planning. The three Firestarters events we've run have focused on some truly provocative subjects, seen some truly excelllent speakers,…
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Driving By Looking In The Rear-View Mirror
It's predictions time of year again. And like most things there's already the good and the not so good. I was rather taken with this comment from Seth Godin on a post by Fred Wilson about a talk by Forrester CEO, George Colony at last week's Le Web conference. Colony talked about the 'death of the web' and how 'social' is…
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The Digital Talent Time-Bomb
A fair bit of my recent working life has been taken up working with the smart folk at Econsultancy on a truly fascinating piece of research into how client organisations are structuring their digital marketing capability. It's been something of a massive task to navigate through the complexity of variables and surrounding factors and trends…
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IKEA 365 Campaign
I'm rather intrigued by the concept behind this campaign (from earlier this year). To show their versatility, IKEA in Holland made a different TV ad for every day of the year. It's a wonderfully disruptive idea. But the thing I like most about it is that it's so far removed from the campaigning mindset that…