Month: March 2012

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    What Is The Difference Between A Fad And A Trend (redux)?

    Thanks to everyone who took the time and trouble to contribute feedback in answer to the question I posed in the previous post. It was brilliant to be able to pass on some wise words from some good thinkers to the graduates at Squared 2012. After I gave my talk, and before I revealed to…

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    What Is The Difference Between A Fad And A Trend?

    A few years back I crowdsourced a presentation – curating a bunch of individual slides contributed by the readers of this blog into a talk about community that I then gave at a conference. It was a wonderfully positive (albeit a little risky) experience. I've been asked to speak at Squared this week. Squared is…

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    Content Curation, Stock and Flow

    What is Curation? from Percolate on Vimeo. A lovely short video here from the guys at Percolate featuring some of their favourite curators (including Swissmiss, Maria Popova, Anthony De Rosa) ruminating on the subject. Says Noah Brier: "Obviously it’s been a big subject of discussion over the last week, but we think there’s something bigger and more…

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    Revenue As A Lagging Indicator

    This post by Paul Graham (Y-Combinator founder) is rich with unique perspective on the really big, 'frighteningly ambitious' startup ideas. I like the way in which he frames them (and they are certainly ambitious) by acknowledging that the biggest ideas are always terrifying, not just because they involve so much work, but because they seem…

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    The Power Of Habit

    Charles Duhigg from the New York Times wrote a fascinating piece in the Times magazine recently in support of his new book on habit formation (The Power of Habit: Why We Do What We Do In Life And Business). The piece focused on how the science of habit formation has become a major field of…

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    Brands As Publishers

    Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But I wonder if we're still underestimating the huge shift that this brings to marketing in terms of approach, timescales, process and resources. This presentation from data visualisers Jess3, whilst obviously…

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    An Exit Is Not Happiness

    Thanks to Liz Danzico for pointing at designer Tony Chu's response to an answer posted on Quora by Mike Sellers explaining some common blind spots for first time entrepreneurs. Mike's answers in bold, Tony's response in italics. An idea is not a design, but it is an invitation to a journey. A design is not a…

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    Post Of The Month – February 2012 – The Winner

    A strong showing in this months vote for Rob's post on the problem of building down to price, and Ross's one on the religion of common sense marketing, but in the end we had something of a runaway winner in the form of Mike Arauz's post – 'What Is Strategy?'. So well done Mike. You…

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    Post Of The Month – February 2012 – The Vote

    Thanks for the nominations everyone. Our shortlist this month is between: Is The Problem For Brands That They Now Build Down To A Price Rather Than Up To A Quality? by Rob Campbell The Religion Of Common Sense Marketing from Ross Farquhar What Has Advertising Ever Done For The Economy? by James Best Data Should Be Used As…

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    Paid, Owned and Earned Media

    My friend Nick has been busy working away on a shiny new book which has launched today, focusing on a way of viewing the communications world which is fast becoming the default: Paid media (paid for communication placed in third party channels), Owned media (brand assets with direct contact with consumers), and Earned media (customers…

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