Month: July 2025
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Using synthetic personas and research to explore ideas
One of the areas of my work which has been truly eye opening recently is the application of synthetic research (using AI generated data and personas to simulate real-world research scenarios) to explore ideas and open up new thinking. Various pieces of research have shown how accurately AI engines can replicate the responses of human…
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Using AI as a thought partner
A lot of the focus on the benefits of AI are (perhaps naturally) focusing on efficiencies right now. But one of my favourite ways of using these tools is to challenge my own thinking, to open up new lines of exploration, and to originate new perspectives and ideas that I hadn’t even thought of. If…
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Have we got personalisation all wrong?
Imagine this – It’s 7:12 a.m. and your phone pings. It’s your own AI agent asking if you’d like a summary of the day’s news stories as a two-minute audio brief while you boil the kettle. After you’ve listened to them your agent reminds you that your wedding anniversary is coming up and asks you…
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Complexity bias in AI application
For 17 years, scientists at Australia’s Parkes Radio Telescope were chasing mysterious radio blips, nicknamed perytons, that stubbornly defied explanation. First detected in 1998, these fleeting signals closely resembled fast radio bursts (FRBs), which some excitedly speculated were astrophysical in origin. But they didn’t behave like anything out in space. They appeared only during the…