Month: October 2007
-
It’s the People, Not The Channel, Stupid
I think I’ve lost count of the number of times I’ve heard someone say that they are "putting digital at the heart" of their business or some such variation on the same theme. So much so that it would be considered heresy in some parts to suggest doing anything else.Scott Donaton makes an insightful point…
-
The Changing Face of Journalism
Working inside a content producing organisation is a fascinating place to be right now. As media owners shift from being defined less by their channel and much more by the audiences they serve and the brands they own, the one thing that remains a constant is the need for outstanding editorial talent. But even that…
-
End Of The Line
I find it curious that people still talk about ‘lines’ in advertising. Above the line, below the line, through the line. Surely there is no line anymore (was there ever?). Your customers certainly don’t see any lines. All they see is the brand.
-
Tatoo Advertising
Great ambient work by Mother who’ve created huge tatooed figures to promote the Discovery Real Time reality show London Ink which is set in a London tatoo parlour. I saw a picture of the swimmer by Tower Bridge first as that seems to have got most of the attention but I actually prefer this one…
-
Blessays, Blogs and Blisquisitions
Really enjoying Stephen Fry’s new blog right now. His posts, or what he calls his ‘Blessays’ (Blog Essays) read like a chapter in a book so they take some reading but they’re well worth it. His new one, on the nature of fame, is a fantastic read and includes this gem: "I have been pondering…