Month: April 2009

  • Posted on 

     by 

    neilperkin

     in , ,

    The Mobile Future

    I went to the Future of Content and Creativity event at the RSA on Wednesday. Gerd Leonhard gave a great talk (I've seen him a few times before and he's always good) about content, copyright and control, including some good points on the change in thinking needed in content payment models. Also on the bill…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    Agile Advertising

                          "You campaign in poetry, you govern in prose"                                               Mario Cuomo There's a phrase coined by Paul Isakson that has been going round in my head since I saw it in Paul's deck on Modern Brand Building some time ago:'Stop Campaigning, Start Committing'. Paul talks about the difference between changing your core brand message…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in 

    Think Tank Nominations – March ’09

    Time for Post of the Month for March. Just a reminder – please nominate any good posts you've read that were published in March in the comments to this post. As a starter, I've listed five of my own nominations below, but the remainder of the shortlist will be comprised of your nominations. In a…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , ,

    Going Where Your Customers Are

    There's already too much written about a certain micro-blogging service. The Guardian reported on 27th March that so far that month 684 articles had appeared in national and local newspapers that included the word "twitter". This compares to 206 in January 2009, and 40 in November 2008. The irony is that these articles often seem…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , ,

    Getting Wired

    Day one of the UK edition of Wired. So I bought a copy. And to be honest it was pretty good. Highlights included Russell's column ("I'd like to suggest that multitasking and distraction aren't the enemy – they're what makes us human and creative – and…we should be building software tools that distract us more,…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    Trust, Language And Humanity

    Image courtesyMark is speaking this week at the ARF in NYC about 'Putting humans at the centre of the process'. Great topic, great panel (wish I could be there to see it). I made a couple of comments to him on it about how I felt that a good place to start would be to…

    Continue reading

Categories

Archives