Month: April 2010

  • Posted on 

     by 

     in 

    What I Do

    My work increasingly sits at the intersection of digital strategy, transformation, and agility. I have a broad understanding of (and many years of experience in) digital strategy, marketing, content, innovation, and transformation. I believe that enhanced opportunity for organisations can be derived

    Continue reading

  • Posted on 

     by 

     in 

    Neil Perkin – Speaking

    ©Marco Grundt I’m a regular keynote speaker across the globe on organisational agility, digital disruption and transformation, emerging technology and innovation, and digital strategy. My talks draw on themes contained in my two books and I’ve spoken at some of the best

    Continue reading

  • Posted on 

     by 

     in 

    Neil Perkin

    “Do not covet your ideas. Give away everything you know and more will come back to you.” Paul Arden Hi. I’m Neil Perkin and I’m the founder of Only Dead Fish, a digital consultancy that specialises in applying strategic understanding of digital and emerging

    Continue reading

  • Posted on 

     by 

     in , ,

    Ideas That Do

    "It's a lot easier to be repeatedly useful than it is to be repeatedly funny or sexy" Rory Sutherland A good five-minute talk (below), given by Gareth at last month's AAAA's conference in which he talks about 'Ideas That Do': ideas that

    Continue reading

  • Posted on 

     by 

     in , ,

    Caught Up In The System

    There was something about AOL's decision to sell or close Bebo that had an air of sad predictability about it. Digital start-ups, particularly those based on social technology, often seem to struggle once acquired by a large media interest. Friends Reunited was

    Continue reading

  • Posted on 

     by 

     in 

    Post Of The Month – March 2010 – The Winner

      Some spirited voting on this month poll with a strong showing by George's post on social TV, Simon's presentation on the new networked reality for the third sector, and Mel Exon's piece on the economies of small, but in the end

    Continue reading

  • Posted on 

     by 

     in 

    Post Of The Month – March 2010 – The Vote

    Another great shortlist this month so thanks for the nominations. Our vote this month is between: March 26: 2010 from Alicia Kan and the 365 project The Marketing Renaissance by Rishad Tobaccowala The Economies of Small by Mel Exon for BBH Labs

    Continue reading

  • Posted on 

     by 

     in 

    Post Of The Month – March 2010 – Nominations

      OK, time to check your bookmarked posts and nominate your favourites that were posted in the month of March in the comments below. Lots of good reading to be had this month so as a starter, I've listed five nominations of

    Continue reading

  • Posted on 

     by 

     in , ,

    The First Digital Magazine

    So, back in December the Swedish publisher Bonnier collaborated with designers BERG London to conceptualise a vision for digital magazines on touchscreen devices. They did a pretty decent job – the most compelling vision, I thought, amongst a rash of others that

    Continue reading

  • Posted on 

     by 

     in , ,

    Money In The Wrong Place

    So yesterday I read about the frankly awful idea of paying people to read commercial e-mails. Attention Auction operates on a Google Adwords-type auction model that gives brands the chance to set a reward to pay to recipients for reading their message

    Continue reading