Year: 2012
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Post Of The Month – June 2012 – The Vote
Thanks for the nominations. Two double nominations (David Hepworth twice, and Paul and Len in the same nomination) this month. So, our vote is between: Off The Page – David Hepworth on Magazines and Beyond What Closing A Magazine Tells You About Why You Had To Close A Magazine by David Hepworth Len Kandall’s and Paul Isakson’s Hierarchy Of…
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Post Of The Month – June 2012 – Nominations
It's time to nominate the best posts you have read in June for Post Of The Month. I have a somewhat eclectic mix that make up my starter list this month (you'll note as well that I've included a double nomination as Len and Paul's posts were closely related), but please do add to these in…
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Should Media Companies Mentor Startups?
Large companies starting mentoring schemes for tech startups seems to be becoming a thing. The latest example is an initiative from BBC Worldwide, the commercial arm of the beeb, to create a six month mentorship programme for digital startups and emerging digital media companies with the aim of helping them to gain traction and scale…
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A Word On The Word
"People love a funeral and in the digital age they don't even have to dress for it." David Hepworth I was truly saddened to read of the demise of The Word magazine. As well as being a long-time subscriber and fan of this wonderfully witty and charmingly written magazine, it seemed that it was symptomatic…
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Minimally Invasive Education
One of the words I have a dislike for in marketing is 'educate'. Often, it is used in the context of an objective where we merely need to 'educate' our target customers/clients/prospects/colleagues of the benefits of our brand/product/service/idea and the scales will simply fall from their eyes. The people who know, simply need to show…
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Post Of The Month – May 2012 – The Winner
It was run close by John Willshire's excellent post but in the end, the winner of Post Of The Month for May 2012 was Heidi Hackemer's deck for the Swedish APG on Planning, Creativity & Planning For Creative Campaigns. So well done Heidi. You get the props of your blogging peers and are entered into the Hall Of…
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Post Of The Month – May 2012 – The Vote
Thanks for the nominations. Lots of rich thinking in the shortlist this month I think. So, our vote this month is between: What Does Your Brand Need More Of? by Richard Huntingdon Make Things People Want or Make People Want Things? from John Willshire Planning, Creativity & Planning For Creative Campaigns by Heidi Hackemer Advanced Persistent Opportunities: Building…
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Post Of The Month – May 2012 – Nominations
I'm a few days late with this this month due to holiday (sorry) but it's time to open up for nominations for Post Of The Month – so please nominate your favourite posts that were posted in the month of May in the comments below. As always I've listed a few of my own favourites as…