Year: 2018
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Bike-shedding
Thanks to Richard Shotton for pointing me at Russell Davies' description of 'bike-shedding' as a way to describe the way that significant amounts of time get wasted in corporate meetings by focusing on trivial issues that attendees know more about. Worth quoting in full: 'I was once in a meeting about a software project. It…
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The Future of Marketing Operations
I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on the discipline of marketing (the number of solutions mapped in the survey has risen from…
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Post of the Month – September 2018 – The Winner
Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case for chaos that won through (the original version of this also won the vote back…
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Post of the Month – September 2018 – The Vote
Thanks for the nominations. So our vote this month is between: The Best Marketers Know How to Link Theory With Practice by Helen Edwards ‘That Ain’t My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll It’s All Got a Bit Flabby by Gareth Kay The Case For Chaos (revisited) by Martin Weigel Treat Data Like…
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Post of the Month – September 2018 – Nominations
Right – time to open up nominations for Post of the Month. As always I've listed a few starters from my own favourites below but please do add to these with your own nominations either direct or via the comments below. Once I have a good selection I will put them all up for a…
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On Mechanical Turk
The new Slate/Economist podcast ‘The Secret History of the Future’ focuses on the lesser known stories of how some contemporary innovations are simply new versions of old ideas, which is a fine premis. This episode has been one of my favourites, discussing the idea of humans doing work that looks like it’s being performed by…
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Evolving Client Agency Models
I posted last week about a fascinating research project that I'd done with AAR on the shifting corporate innovation landscape and the resulting report which is free to download. Over the past months I've also been conducting a second piece of research for AAR on the evolving picture for client/agency relationships and models, and that report…
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Google 20th Anniversary Firestarters – Planning and Performance
On 27th Sept it will be Google's 20th anniversary and so to mark the occasion last week we ran a special Google Firestarters that spoke to potentially what is one of the most fundamental and topical themes facing the industry right now. For more than six years we've been running two strands of Firestarters events…
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Navigating the Corporate Innovation Landscape
Over the past few months I've been working with the smart folk at AAR on a project to look at the evolving innovation partner market in the UK, the output of which is a report which is just out and free to download. It's obviously a rapidly developing space and (to my knowledge) there's nothing…
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Post of the Month – August 2018 – The Winner
Well there was a good run from Lou Downe's excellent post on service design principles and it was quite a close vote but in the end it was Marcus Brown's post on influencers The Kids are Alright which eventually won through. So well done Marcus – good to see you entered into the hall of…