Year: 2018
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Post of the Month – May 2018 – The Winner
Happy to say that the (runaway) winner of this month's Post of the Month vote is Harry Guild's excellent post on success bias in advertising: The long and the short of it needs the wrong and the shit of it. Well done Harry – you join the hall of fame. My thanks to everyone for taking…
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Post of the Month – May 2018 – The Vote
Thanks for the nominations. So our vote this month (including a double nomination from the BBH Labs blog which has been on fire recently) is between: Managing the Unmanageables by Agathe Guerrier The thrill of the chase – how we defined our purpose and principles by Phil Adams Are good ideas getting harder to find? by Faris Yakob…
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Post of the Month – May 2018 – Nominations
Cripes, is it nominations time already? So if you have a post that you've read over the past month that you think is particularly good then please do nominate it for the upcoming Post of the Month vote by letting me know direct or via the comments below. As usual, I have a few starters…
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Culture at Stripe
I liked the way that Patrick Collison, co-founder of the hugely successful Stripe summarised the key attributes that they actively seek in the people that they hire. 'I think the three that really stand out to me are this rigor and clarity of thought, this hunger, appetite, willfulness, determination, and this … warmth and desire…
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The Role for Hyper-personalisation
I don't usually like pre-fixes like 'hyper' as they rarely add much meaning (personalisation is just personalisation, right?) but I think the extent to which Netflix uses sophisticated content personalisation is sufficiently distinctive to justify the hyperbole. In a recent post on the Netflix technology team blog they describe, for example, how they use data…
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Post of the Month – April 2018 – The Winner
There was a decent showing for Tracy Follows' post on purpose and Simon Sinek, Rob Campbell's piece on Greater Female Leadership, and for Bob Hoffman's eloquent post on ageism in the ad industry, but the winner of this month's vote in the end was Jay Owens' long read on The Age of Post-Authenticity and the Ironic…
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Post of the Month – April 2018 – The Vote
Thanks for the nominations. So our vote this month is between: Why Simon Sinek is Wrong by Tracy Follows Greater Female Leadership by Rob Campbell Teach Kids Creativity. Ultimately Machines will be Better At Coding by Tom Hulme The Age of Creativity by Bob Hoffman A Modest Guide to Productivity by Frank Chimero The Age of Post-Authenticity and the…
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Post of the Month – April 2018 – Nominations
Post of the Month often comes round quicker than I realise and gosh, it's that time again. So if you have a nomination for something that you read that you thought was particularly good over the past month (in April) and would like to put it forward to be in the vote you can nominate…
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The Reality of How Marketing is Changing
Each year Scott Brinker's amazing work tracking and mapping the changing marketing technology landscape reminds us of just how much the discipline and function of marketing is changing. Last year's survey mapped more than 5,000 separate martech solutions and you would have been forgiven for believing then that the market must surely have reached its…
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Scaling Agile
Over the past year I've been working with a large global corporate that is rolling out agile ways of working at scale through the organisation. The 'a' word is becoming somewhat overused and it can often be misunderstood or misappropriated, and yet as I argue in my book the application of agile structures and practice…