Category: Agile
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The Long Nose of Innovation
Thanks to Faris for pointing at (in his excellent post on the paradox of influencer marketing) Bill Buxton's idea of the 'long nose of innovation': 'My belief is there is a mirror-image of the long tail that is equally important to those
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What is Agile Marketing?
Another one of those popular yet ill-defined phrases this isn’t it? When I hear people talking about 'agile marketing', they’re mostly speaking about fast-turn-around, tactical, opportunistic messaging which (when done well) can amplify in the short-term but (when done badly) can be
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The Difference Between Multi-Channel and Omnichannel
Omnichannel has become one of those chronically overused terms in retail and marketing and we tend to throw phrases like 'omnichannel customer experience' around as though there is a broadly accepted common understanding for what it really means. For years it was 'multichannel'
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The Agile Business Manifesto
I've always stressed in my writing about agile my belief that the principles that underpin agile working, as well as the culture that surrounds it, have far broader application than just technology teams and the way in which software is built. This
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Why Change Management Needs to Change
Over on the Medium publication that I've created for my upcoming book on Building the Agile Business I've posted some thoughts on why, in the context of digital transformation and the significant amount of change that many organisations are undergoing right now, we