Category: Agile
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Avoiding Day Two
Jeff Bezos' latest annual letter to Amazon shareholders was well shared but is full of insight into how Amazon retain agility as they scale. It was released a couple of weeks back, but I'm capturing my key takeouts here as my way of logging some those insights (this is how I roll). Bezos talks about how…
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The Journey to Writing my Book
My book was finally published yesterday. It sounds a bit cheesy to talk about a 'journey', but this does feel rather like a cairn on the summit of a gently sloping trail of learning which I've been travelling along for over a decade. When I started blogging all that time ago I had no inclination…
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The Long Nose of Innovation
Thanks to Faris for pointing at (in his excellent post on the paradox of influencer marketing) Bill Buxton's idea of the 'long nose of innovation': 'My belief is there is a mirror-image of the long tail that is equally important to those wanting to understand the process of innovation. It states that the bulk of…
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What is Agile Marketing?
Another one of those popular yet ill-defined phrases this isn’t it? When I hear people talking about 'agile marketing', they’re mostly speaking about fast-turn-around, tactical, opportunistic messaging which (when done well) can amplify in the short-term but (when done badly) can be truly awful. But I think there’s so much more to it than that.…
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The Difference Between Multi-Channel and Omnichannel
Omnichannel has become one of those chronically overused terms in retail and marketing and we tend to throw phrases like 'omnichannel customer experience' around as though there is a broadly accepted common understanding for what it really means. For years it was 'multichannel' that everyone in marketing was obsessed about, and then at some point 'multi'…
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The Agile Business Manifesto
I've always stressed in my writing about agile my belief that the principles that underpin agile working, as well as the culture that surrounds it, have far broader application than just technology teams and the way in which software is built. This is at the centre of the organisational agility that we describe in the…
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Why Change Management Needs to Change
Over on the Medium publication that I've created for my upcoming book on Building the Agile Business I've posted some thoughts on why, in the context of digital transformation and the significant amount of change that many organisations are undergoing right now, we need to reinvent traditional approaches to change management. In the book, a key…